Where Personalised Book Orders Come From: A State-by-State Breakdown

Personalised children's books are a national gift, but demand is not spread evenly. Looking at where orders ship gives a clear read on which states and regions are driving the category.

Which Australian state orders the most personalised books?

New South Wales leads, accounting for roughly a quarter of all orders. Victoria follows in second place at close to a fifth of orders, with Queensland third at just over 15%. Together, these three states make up close to 60% of all personalised book orders shipped.

How do the smaller states and territories compare?

Western Australia sits next at just under 10% of orders, ahead of South Australia at around 5%. Tasmania rounds out the mainland and island states with a small but consistent share of orders each year.

Do personalised books sell outside Australia?

A meaningful share of orders ship overseas. Canada and New Zealand are the largest international markets, followed by a smaller but steady flow to the UK. Auckland alone accounts for more orders than several Australian states, pointing to real demand for personalised keepsakes among Australian expat and diaspora families.